If you're a retail store owner in a college town, you might be hoping to bring in a lot of customers from the local campus. To do so, though, you're going to have to figure out how to market to college-aged people. A few tips that can help you market your retail clothing store to college students are outlined here.
1. Pass Out Coupons at the School
First of all, many students are on a tight budget and are always looking for a deal. Passing out coupons on campus can be a great way to let students know about your business and to bring in those who are a bit budget-minded. Of course, you will need to get permission from school officials before passing out any coupons to the students. If you can get permission, you can pass the coupons out at school events. You can also find out about putting out coupons in the common areas of the school or in other areas where students might find them, or you can have them printed in the school newspaper or magazine.
2. Use Social Media for Marketing
Social media marketing is effective for many different demographics. The college student demographic is one of them. You should have profiles or pages for your retail store on all of the major social media platforms, and you should make sure that you are active on these platforms. Posting content that might be funny or interesting for students is a good way to make your pages go viral, which in turn can help you spread the word about your business that much more quickly.
3. Make Your Storefront Appealing
If you want to draw in students who might be driving or walking by your place of business, you have to make sure that your storefront stands out. Using school colors and decor on your storefront is one good way to grab the attention of students who attend classes at the local campus, although other colorful color schemes can work well for grabbing attention, too. Adding lighting, playing music, or otherwise making your store seem like a cool place to shop or hang out can also be great for bringing in students.
If you own a retail store in a college town and are able to bring in students as customers, then you can run a nice, profitable business. Of course, this does take some work and dedication, but the tips above can help. For more information about student marketing, contact a local marketing company.Share