How's business? Is your website buzzing with activity? Are you being seen on the Search Engine Results Pages (SERP)? If business could be better, or, if unfortunately, business is bad, you need something to breathe new life into your online presence. Go back to the basics, refresh your cyber-smarts, and definitely consider how digital marketing can lift your website and, consequently, your sales.
1. Boast A Beautiful, Functional Website
Your website is like the front door to your business, where people can walk right in and check you out. It needs to be visually impressive and immaculately functional so that visitors want to stay, and Google wants to show you off. Consider things like load time, compatibility across any device, good SEO, navigation, security, and more. For most businesses, a professional outsider, such as a digital marketing service, is needed to bring their website into a highly competitive realm.
2. Feature Effective Content People Want To Share
Beyond product descriptions and attractive pictures, you need blog-type content, where you simply inform, chat, and let visitors get to know your brand. Use humor, videos, cute animals, and whatever else you need to relate to the people you're trying to reach. When your content really hits home with them, they'll be compelled to share your content, which means more visitors to your site and more buzz on the different social media platforms.
3. If You Sell Products, Try Using Affiliates To Sell More
Affiliate marketing can be very useful to your digital store, whether you're selling trendy handbags or motivational ebooks. Select your partners carefully and monitor all activity closely. You want them to represent you well while just being an extension of your own operation. You can offer a commission, rather than paying anyone outright, which keeps more of your working capital for yourself.
4. Be Relentless On Social Media
Whether you enjoy Twitter, Facebook, Instagram, and others or not, your business must be there. Automate posts to improve the efficiency of your social media operation, but don't slack in this area, no matter what. Google uses social circles to judge how popular and rankable you are, and so many of your potential customers are on one platform or another. Keep posts in line with your branding, and never, ever delve into politics or other subjects that are controversial.
5. Reach Out To Your Neighborhood
If your business serves a local area, see that you're listed on local directories. Use free listing services from Google and other companies; just make sure all your information is current and accurate.
6. Don't Be Afraid To Pay For Advertising
The online market is tough, and it's extremely competitive; therefore, it's reasonable to expect to pay to push your business along. While you shouldn't be paying a fortune, you should remember the adage, "It takes money to make money." Research your partners well, or simply stick to names you know, like Google and Bing. Test the waters with different services and forms of advertising until you find what really clicks with your customers.
Digital marketing is a fast-moving, constantly changing environment. You have many basic bases to cover, and many far-reaching goals to master, too. Consult with a digital marketing service to get your online business up to par, up to speed, and definitely up in rankings, where being seen makes all the difference.Share